Smarter, Simpler and More Logical Than Your Average Bear
So, after the Marketing Analysis information has been digested and evaluated, the task at hand becomes building or redesigning what most likely is or will be the main new customer portal to your company. Getting the right traffic to your site through SEO and or PPC Management takes time, energy and money... i.e., when we get them there, let's finish the job. Now understand that all they (as in potential future customers) want is the information on the product and/or service that they are looking for. So get them right to that information—knock their socks off with that information and then make it easy for them to initiate contact and/or buy from you. Again, it is that simple.
So if you choose to involve 1 Squared in your marketing process, your site will be focused, intuitive and easy-to-navigate—it will be content rich—it will engage the prospect and serve the customer—it will have innovative call-to-action contact utilities throughout—it will be professional, logical and the embodiment of simplicity.
It will most likely (and practically over our dead bodies) will not be the following—it will not be busy—it will not have things moving all over the place—it will not have a cool looking flash intro with a "skip intro" button that everyone clicks on—long winded paragraphs will be avoided whenever possible, etc...
Makes sense again…doesn't it?