Detailed Online Catalogs
Your company manufactures or represents a lot of products or many variations of a product or products. You have great detailed information in your site that'll knock the socks off of any engineer, purchasing agent or other buying/specifying influence. Your marketing department is on top of things and is driving the right people to your site.
It would be a shame if when they got there they couldn't find what they were looking for.
The organization of and dissemination of detailed product information is paramount to converting traffic to customers. Enter 1 Squared's Online Catalog Solutions.
It's a tree down structure from the product page. Customer is looking for a 2 way plastic ball valve with a ¼" inlet and a ½" outlet?
Six clicks in six seconds and he or she is exactly where they need to be.
Valves → Ball Valves → Plastic Ball Valves → 2 Way Plastic Ball Valves → 2 Way Plastic Ball Valves ¼MPT → 2 Way Plastic Ball Valves ¼MPT & ½FNPT
This CMS solution also has the ability to configure custom product and is searchable by attribute.
If you have this type of complex inventory you need this type of solution.
3 step online catalog process shown below:
1. Here's my choices.
2. I'm looking for an audio surge suppressor.
3. Eight outlet serves my needs.
There's lots of great information. I can now order, request a quote, get more info, etc.
It is all about making it easy for potential customers to do business with you.