The Art of Keeping It Simple
The Bad News
It’s now an anonymous world. People can find, dissect and draw conclusions about your company without ever contacting you.
The Good News
It’s the same world for your competition. We do a better job; we get a disproportionate share of the business. It’s that simple.
It Starts With A Marketing Analysis...
A commercial website should attract the right audience—then engage that audience to the point where they either convert directly to customers (e.g. a direct buy e-commerce) or into potential customers (initiate contact). We need to understand who they are, what they feed on and how they buy. It's that simple.
Marketing (strategy)Should a Personal Injury Lawyer have the same site as a Park Ave Divorce Attorney? The reason so many do, is because so many are not marketers. |
Website DesignProfessional, focused, intuitive, easy-to-navigate, content rich and make it easy for them to contact you...bingo. |
Content Management SystemsDatabase driven solutions include online catalogs, directory development, e-com and things we haven’t thought of yet. |
Search Engine OptimizationSEO means Content (as in a lot) is King and we need to get quality websites to link to yours…i.e., a little hard work. |
Content CreationA mix of a lot of information, a little thought, some elbow grease, a dash of imagination and some calculated SEO word inclusion. |
Pay-Per-Click ManagementThe PPC equation: research, esoteric phrases, implementation, analysis, adjustments, constant vigilance = optimized ROI. |